Vodka Karat

Packaging rebranding for this popular mexican vodka brand.
The strategic goal was to develop a new design in order to make Karat to standout from their closest competitors in the shelf space. To achieve that the brand’s most valuable assets were capitalized into a bolder and modern design which improved product differentiation and quality perception into a specific market.

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Client: La madrileña

Credits: Designed in collaboration with MBLM

Categories: Packaging, Identity